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WWE is always looking to make money, and it appears that they have figured out a new way to do that. The company has access to a ton of footage, and fans would like to use that as well.

During an update on Fightful Select, Sean Ross Sapp noted that WWE has started making some of its footage available for licensing. That being said, those licensing fees are high.

This has led to talk that WWE may become more protective of its content moving forward. We will have to see if that means we will see much less bootleg footage from fans circulating on social media. That, and there are many accounts that rely on clipping, which has become a big part of the pro wrestling community online.

For years, fans have shared clips online from WWE shows. Many use these clips for social media, reaction videos, and other content. WWE has often ignored this, but that may be changing soon.

This has actually been a possibility for years. Even at live events, WWE announces that recording is not allowed. This message plays before the first match begins. Still, fans often record anyway and those clips make their way around online. That may become a past practice now.

It now looks like WWE will begin cracking down on this. With licensing fees in place, the company may try harder to control how its footage is used. Fans could see more restrictions in the near future.

Whatâ€s your take on WWE cracking down on these videos? Do you blame them? Let us know what you think in the comments section!

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Former WWE star Gigi Dolin, now wrestling again under her original name Priscilla Kelly, isnâ€t holding back when it comes to AI-generated content.

On October 18, she jumped on Instagram Stories to vent her frustration with the flood of artificial intelligence videos clogging up her feed. In her post, Dolin admitted she often doesnâ€t realize a video is AI-generated until sheâ€s already halfway through, which kills her interest entirely.

“F*ckin pissed. Every video I watch is AI and I canâ€t tell until about half way through and then itâ€s immediately not funny or interesting.â€

She did make one exception, noting that some AI videos—specifically ones showing distorted or exploding bodies—still make her laugh.

“With the exception of the insanely AI ones of people bodies contorting and exploding. Those are funny.â€

Dolinâ€s frustration reflects a growing backlash against the rise of AI-generated content, a trend thatâ€s become increasingly hard to ignore across social media—and now, even in professional wrestling. As fans and creators push back against the blurring lines between real and artificial, WWE has fully leaned into the AI wave by hiring former BuzzFeed and ONE Championship producer Cyrus Kowsari to lead its creative strategy.

Do you agree with Gigi Dolin that AI-generated videos are ruining online content? Please share your thoughts and feedback in the comment section below.

October 19, 2025 11:25 am

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The move of WWE premium live events to ESPN’s new direct-to-consumer streaming service months ahead of the original plan, with September’s Wrestlepalooza, was surprising to many fans, especially those who needed to figure out how they were going to watch the show. In the United States, WWE now has content spread across various services like Netflix for “WWE Raw” and Peacock for “WWE NXT” PLEs. One thing fans are wondering is where they’ll be able to stream WWE’s content library and archives now, after all the various moves.Â

The question about the content library, and other original content, was posed to ESPN executives during a media call ahead of Wrestlepalooza. According to Matt Kenny, Vice President of Programming and Acquisitions, ESPN’s current PLE rights will be what they call “bankable VOD.” He couldn’t comment on WWE’s archives, however.

“When those events take place on our platforms, we’ll be able to offer those events on demand,” Kenny explained. “Our PLE library will build over time. But, in terms of the broader library, I would direct your question for the WWE to handle.”

Kenny said that, in regards to more original WWE content on ESPN, what they were able to do very quickly with their “Road to Wrestlepalooza” specials was impressive. He mentioned how “special” ESPN’s flagship show being on site at Wrestlepalooza in Indianapolis was going to be.Â

“I can’t speak to anything specifically going forward, but if you look at what we’ve done… I think it shows a lot of what’s great about ESPN,” he said. “Where we’re literally just building it as we go, all in the spirit of creating awesome content for fans and to do it with our own twist. I do think the point of SportsCenter being on site’s a really big deal, particularly on a college football Saturday.”

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Jim Ross spent several years in WWE before making his way to AEW, but a lot of his content from…