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Browsing: campaign
LOS ANGELES — LeBron James had another “decision” to announce. Turns out, it was an ad.
The Los Angeles Lakers star teased that he would have something to say Tuesday. The “decision” reference is a nod to how he announced in July 2010 that he was joining the Miami Heat.
It was supposed to come out at noon ET, but Hennessy — the cognac brand James has partnered with for some time — made the announcement public about 90 minutes ahead of schedule. It was not immediately clear whether James would have another announcement at noon, as first planned.
“This fall, I’m going to be taking my talents to Hennessy V.S.O.P.,” James said in the clip. Even the wording he used in that announcement mirrored how he announced that he was joining the Heat 15 years ago.
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Hennessy announced that it would be releasing a limited-edition orange bottle featuring James’ name on the label and his signature “crowning” gesture — a nod to his “King James” moniker. “Where the first moment marked a pivotal career move, this second decision celebrates a creative reunion and shared cultural legacy,” Hennessy said in the release announcing the move.
James teased the campaign by posting on X that he would be making “the decision of all decisions.” The short video shows him walking toward a chair, then taking a seat opposite another man seated a few feet away — mildly reminiscent of the setup for his first “decision” when he sat opposite broadcaster Jim Gray for a televised announcement of the news that he was joining the Heat.
Social media went wild with speculation after the Monday post, as would be expected. James — the NBA’s all-time leading scorer — turns 41 in December and is not only the NBA’s oldest current player but also is about to set a record by appearing in his 23rd season in the league. He is not under contract past this season, which prompted obvious speculation that this could be how he announces a retirement plan.
Ticket prices for the Lakers’ final regular-season game in April soared Monday on secondary markets, with fans willing to spend big money in case James does decides this season is his last.
There were also many guesses on social media — correct ones, it turned out — that the latest “decision” would be James participating in an ad campaign of some sort.
“I like my decision,” James says at the end of the ad.
October 6, 2025 | Paul Stimpson
Table Tennis England is supporting this yearâ€s NSPCC Keeping Your Child Safe in Sport campaign which runs from 6-12 October 2025.
We know that the part a parent plays in their childâ€s sport can have a big impact on their childâ€s wellbeing and how they feel about sport.
If you work directly with parents and carers within your club, league or county, you can help us to get this message out.
Weâ€re asking table tennis parents to play their part and talk to their children about how they can bring out their best through positive actions and support. We want parents to consider how they show support before, during and after sport.
The NSPCCâ€s key messages for parents are:
- The importance of listening to your child or young person
- How you are key in keeping sport fun
- How vital it is that everyone feels respected
- Reminder that if you see something, say something
Check out the video below for more on this.
Letâ€s make it easier for parents to have a conversation with their child so all children can thrive in our sport. More information is available at the Keeping Your Child Safe in Sport parents’ page.
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ThePremier League is set to introduce a new LGBTQ+ inclusion campaign after ending its partnership with Stonewall, the charity behind the widely recognised Rainbow Laces initiative.
Stonewallâ€s Rainbow Laces campaign, launched in 2013, became a fixture across English football, with players from all Premier League clubs wearing rainbow-coloured laces and captains donning rainbow armbands to promote acceptance and equality. The campaign aimed to support LGBTQ+ rights and foster inclusivity among fans and young people.
After over a decade of collaboration, the league will now lead its own campaign, timed to coincide with LGBTQ+ History Month in February, The Telegraph report.
“Rainbow Laces has benefited from a wide range of partners with a natural ebb and flow reflecting cultural and sporting changes,” a Stonewall spokesperson told BBC Sport.
“Alongside other sporting bodies the FA has been instrumental in advancing LGBTQ+ inclusion at the grassroots level and more recently the Women’s Super League has taken up the mantle as the women’s game has grown – enabling Rainbow Laces to reach more diverse audiences.”
Despite Stonewall’s efforts, recent reports from Kick It Out reveal an alarming increase in discriminatory incidents in football, including rises in sexism, transphobia and faith-based abuse, with racism continuing to be the most prevalent issue.
Controversies around players†attitudes to rainbow armbands have also made headlines. Last season, Ipswich captain Sam Morsy declined to wear one due to religious beliefs, while Crystal Palaceâ€s Marc Guéhi faced criticism for personalising his armband with the phrase “I Love Jesus.â€
Additionally, Manchester United scrapped plans for LGBTQ+ support jackets after a player refused to participate.
Marc Guehi caused controversy with his captain’s armband last season. / Richard Pelham/GettyImages
With no openly gay or bisexual players currently in the Premier League, and the surge in discriminatory incidents, some question the timing of the split from Stonewall – an organisation highly respected for its work in LGBTQ+ advocacy.
Details of the Premier Leagueâ€s new campaign are still under wraps, but as the league presses “reset,†thereâ€s hope it will introduce a meaningful and effective initiative that advances equality rather than undermines it.
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By: Ed Weaver / April 17, 2020 / Photo: The Home Page Network
On Friday, April 17 Wellsboro
will begin honoring the Class of 2020 and supporting
the nurses, doctors, and first responders on the front line of COVID-19
by lighting up their high school stadiums at 8:20 p.m. (20:20) for 20
minutes as part of the national “Be the Light†Campaign.
On Friday at 8:20 p.m., our scoreboard will display the score as 20-20
in honor of this yearâ€s graduating class, while 4th Down and 19 Yards to
Go will be displayed as the down and distance signifying COVID-19 is on
its final down.
Please note that supporting residents are NOT permitted on stadium grounds during this time and should remain at home.
If you are compelled to support this initiative from your home, get
your favorite noisemaker (cowbells, horns, etc.) or rally towel, poms,
etc. and take a selfie picture or video, post it to your social media
site and tag the Wellsboro Hornets Facebook page and @wellsathletics Twitter account using the hashtag #PIAATogether.
We cannot stress this enough, supporters of this initiative should NOT travel onto school district property. Thank you!