WWE fans have felt the sting of rising ticket prices in 2025—but now, WWE President Nick Khan is defending the spike, making it clear itâ€s a deliberate strategy, not just inflation.
During TKOâ€s 2025 Third Quarter Financials Call, Khan addressed growing criticism over the cost of attending WWE events like RAW, SmackDown, and premium live events. When asked if the increase in revenue was due to pricing or crowd size, Khan said itâ€s both—but mostly supply and demand.
“Itâ€s both. Capacity continues to be very high. Weâ€ve increased prices appropriately with the marketplace. Thatâ€s for the PLEs, Raw, SmackDown, Saturday Nightâ€s Main Event, and every other ticketed program that WWE has. We remain bullish on it.â€
Khan then pointed to a major shift in WWEâ€s touring model that began after the TKO merger.
“A couple of years ago when TKO was put up, one of the first things we collectively did was reduce the non-televised live events, which created more scarcity in the marketplace for our televised events and our continued international expansion only furthered that.â€
He also teased the early success of WWEâ€s upcoming tour in Europe, hinting that demand in the U.S. is only going to rise as a result.
“In January, youâ€ll see us on a European tour for Raw and SmackDown, leading into Royal Rumble in Saudi Arabia. Tickets already on fire for that event and it creates more scarcity in the United States, which is a good thing in terms of our overall gauge.â€
According to earlier reports, average ticket prices for WWEâ€s North American TV shows have jumped 60% from 2024 to 2025. Despite the steep climb, attendance numbers are holding strong. WrestleTix data shows WWE is averaging 11,500 tickets distributed per episode of RAW and SmackDown this year, and Pollstar reports that average sales have climbed to 12,200 per show.
With fewer live events and surging demand, WWE seems to be banking on scarcity as their path to record-breaking gates—and itâ€s working. The company reportedly saw a $31.4 million boost in live events and hospitality revenue in the past year alone.
Is WWE pricing out its most loyal fans, or is this just smart business in todayâ€s market? Please share your thoughts and feedback in the comment section below.
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