Ludwig Kaiser began portraying El Grande Americano in June after Chad Gable took time off with an injury and he’s been doing well in that role. That’s why it comes as no surprise WWE is working on a high-profile sponsorship deal centered around El Grande Americano.
According to WrestleVotes Radio, WWE has been in talks with a major food and beverage company about a promotional sponsorship and dual-branding deal connected to El Grande Americano.
While there’s no confirmation on when or if the agreement will be finalized, the potential partnership could lead to a bigger role for El Grande Americano if the deal goes through.
“Sources indicate that WWE and a major food and beverage company have been in discussions about a promotional sponsorship and dual branding agreement tied to El Grande Americano. There is no confirmation on when or if a deal may be finalized. El Grande Americano could be in for a bigger role if this endorsement winds up happening.”
WWE’s discussions with a major food and beverage company show how strongly they believe in El Grande Americano’s marketability. If the sponsorship deal is finalized, it could help turn the character into one of WWE’s most visible and profitable stars. For now, fans will have to wait and see if the agreement goes through.
Do you think a food and beverage sponsorship will help make El Grande Americano one of WWE’s biggest names? What kind of creative crossover would you like to see if the deal goes through? Sound off in the comments.
September 18, 2025 1:11 pm
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