Update on status of AEW action figures

Amid rumors about a potential split, Jazwares has provided an official statement regarding its action figure partnership with AEW.

Rumors spread over the last few days after a Reddit insider posted that Jazwares will no longer have the AEW action figure license. Whether those rumors will ultimately prove true in the longterm remains to be seen, but Jazwares has confirmed that it will still be making new AEW products into next year.

Jazwares Chief Brand Officer Jeremy Padawer provided the Major Wrestling Figure Podcast with a statement that Matt Cardona read in a video on Tuesday.

“I think it’s fair to say you’ve talked to me and from everything you understand and I’ve said, we are making AEW product in 2026,” the statement said.

The AEW-Jazwares relationship began in 2020 as the promotion entered the action figure market for the first time. The Major Wrestling Figure Podcast did not have any information on whether the two sides will remain partners past 2026.

“Something’s up, though,” Brian Myers said. “We definitely need more answers.”

“Usually where there’s smoke, there’s fire, right? But time will tell,” Cardona added. “We do know, as far as we know, 2026 will have new AEW/Ring of Honor Jazwares product, which is a good sign.”

Jazwares — which was acquired by financial conglomerate Berkshire Hathaway in 2022 — is best known for making Squishmallows stuffed animals.

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