Which WWE Superstars moved the most merchandise for the company in 2025?
Merchandise sales are one of the biggest metrics fans use to determine a wrestlerâ€s popularity. This was an argument that was used by many throughout 2025 to defend Karrion Kross getting a bigger push by WWE. Despite his excellent merchandise sales this year, he departed the company earlier this year following SummerSlam.
WWEShop took to social media this afternoon to announce the ten top-selling WWE Superstars of 2025, tweeting out:
“Check out WWE Shopâ€s top-selling superstars of 2025! Is your favorite superstar on the list? #WWE *Shopping cart emoji*: https://bit.ly/47SNtGG,†WWEShop said in a post.
Once on the website, WWE revealed (in alphabetical order) the ten top-selling WWE Superstars of 2025. The names are as follows:
- Alexa Bliss
- AJ Lee
- CM Punk
- Cody Rhodes
- Jacob Fatu
- Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
It would be interesting to know if Karrion Kross would have made this list had he remained with the company past SummerSlam. Sadly, thatâ€s probably something weâ€ll never get the answer to.
John Cena has moved a lot of merchandise for WWE this year
John Cena has had a wide selection of specific merchandise in 2025 that likely propelled him to the top of this list. The newly crowned Intercontinental Champion took to social media this afternoon to thank Boston for all the support theyâ€ve given him, tweeting out:
“Thank you Boston. It meant so much to be able, for one last time, to be allowed an opportunity to do what I love, in a place I love, surrounded by those I love. Our performances are only meaningful if YOU the audience invest in us and decide they are. The smile on my face and awe in my eyes in this small clip is an honest show of grateful disbelief & appreciation for all youâ€ve ever invested in me. Last night meant more than I can ever express. Thank you Boston,†John Cena said in a post.
READ MORE: Mick Foley Admits He Was Terrified By Hell In A Cell
What do you make of the top ten WWE merchandise movers overall? Are you surprised by the list? Let us know your overall thoughts by sounding off in the comments section below.
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