Significant Changes Set For WWE SmackDown Creative Team After Criticism

WWE officials are finalizing plans to wrap another big year in the TKO era. While the company has undergone unprecedented growth and expansion in recent years, with high-stakes happenings going down more often than not, Triple H and members of his team do realize they have a creative problem, and now they are doing something about it.

WWE’s Chief Content Officer is often praised for providing a better working environment for talent and staff, and a better pro wrestling product for the fans. However, Triple H is also catching more heat from fans and industry insiders these days, with fans and wrestlers calling for someone new to take over the company’s creative process.

Despite a successful 2025 so far, WWE officials continue to field significant fan backlash and criticism over much of the creative, including John Cena’s farewell tour. Triple H and others in the company have been called out for other decisions outside of the storylines, including the access that fans received through WWE Unreal on Netflix. A new report from Bodyslam confirms that officials have taken notice.

WWE Officials Hold Meetings Centered Around Creative

WWE officials have held meetings over the past few days to discuss the creative process, and how to improve the product, according to Bodyslam.net. Fans will be happy to hear that company officials are currently implementing creative changes to WWE’s Creative Writing Team as a part of efforts to improve the overall product.

“Road Dogg” Brian James will move forward in his role as head writer of SmackDown. However, there will be additions made to the writing team in hopes of making the show more enjoyable.

World Wrestling Entertainment has had record profits and other high metrics of success in the TKO era, but officials realize that they need to do better when it comes to creative. Part of the plan is to book more enticing storylines going into 2026.

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