Ed Sheeran revealed as Barcelona’s shirt sponsor for El Clasico

Barcelona will swap out their regular sponsor for Ed Sheeran when they face Real Madrid in El Clasico next month, continuing their tradition of featuring music icons on their shirts through their partnership with Spotify.

Spotify, who hold the naming rights to Camp Nou, have previously replaced the sponsor logo for Barca’s biggest game with the likes of Drake, Rosalía, The Rolling Stones, Karol G, Coldplay and Travis Scott.

Sheeran will now join that list when Barcelona travel to the Santiago Bernabéu on October 26.

According to Catalan outlet RAC1, the shirt will feature either Ed Sheeran’s name or the logo of his new album “Play”. Barca kit specialist @memorabilia1899 has claimed both designs are being considered.

•These are two different logos for Ed Sheeran that might be used for the next El Clásico on October 26th pic.twitter.com/dWghiuBwVa

— memorabilia1899.co (@memorabilia1899) September 16, 2025

As with previous collaborations, a lifestyle collection tied to the special shirt may also drop, with proceeds often directed towards charity, though no details have been confirmed this time around.

Sheeran – who, fittingly, once released a song titled “Barcelona” back in 2017 – released “Play” on September 12 to mixed reviews.

If Hansi Flick’s side, however, can beat Madrid in the Sheeran-stamped shirts, you can bet the Catalan faithful will be screaming it out loud (see what we did there?).

READ THE LATEST FASHION, CULTURE AND LIFESTYLE CONTENT FROM 90MIN