AJ Lee And Female WWE Stars Join Top 10 List With John Cena, Roman Reigns And Other Leading Talents

AJ Lee and female stars joined an elite WWE top-10 list with John Cena, Roman Reigns, and other megastars.

WWE Shop unveiled the top-10 list of top merchandise sales, and three female wrestlers appeared on the list: Alexa Bliss, AJ Lee, and Rhea Ripley. This marks a significant moment for women’s wrestling representation when it comes to fan spending power and merchandise demand.

The complete top ten list includes Bliss, Lee, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, John Cena, Penta, Ripley, and Roman Reigns. While the website presented the list in alphabetical order rather than ranked by sales numbers, the appearance of three women among the top sellers demonstrates how female wrestlers are driving retail sales throughout the year.

AJ Lee, Alexa Bliss, and Rhea Ripley Leaving Impact on WWE Universe

AJ Lee’s inclusion stands out, given her return to WWE in September after nearly a decade away. She competed at Wrestlepalooza alongside her husband, CM Punk, defeating Becky Lynch and Seth Rollins. Despite joining the merchandise conversation only a few months ago, Lee quickly reclaimed her status as a top seller, proving her popularity remains strong with fans.

WWE Shop officially unveils the top selling Superstars of 2025:

• Alexa Bliss
• AJ Lee
• CM Punk
• Cody Rhodes
• Jacob Fatu
• Jey Uso
• John Cena
• Penta
• Rhea Ripley
• Roman Reigns pic.twitter.com/ICQJI0TjZb

— Wrestle Ops (@WrestleOps) November 11, 2025

Since the mixed tag team match in September, Lee has been off WWE TV, but that didn’t affect her popularity. Her longtime fans had requested older merchandise return to the shop as well, from before she left the company in 2015. Many posted images on social media while tagging the Black Widow on X, thanking her for the return and what she did for the industry.

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Alexa Bliss returned to WWE programming at the Royal Rumble in February and has maintained steady merchandise momentum since her comeback. Rhea Ripley continues to be one of the most bankable names in professional wrestling, consistently performing well in merchandise sales.

The fact that three women occupy spots on this elite ten-person list shows the real buying power of female wrestlers. WWE fans are spending money to support these athletes, giving them a seat at the table alongside some of the biggest male names in the company.

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