WWE Shop has put out a list naming the company’s top merchandise sellers of 2025.
The 10-person list is ranked in alphabetical order and does not disclose how each competitor ranked inside of the top 10. It includes seven male wrestlers and three female wrestlers:
- Alexa Bliss
- AJ Lee
- CM Punk
- Cody Rhodes
- Jacob Fatu
- Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
AJ Lee ranks on the list despite only having returned to WWE in September. She was also a highly ranked merchandise seller during her first run with the company, which ended with her retiring from the ring in 2015. She made her long-awaited return by teaming with her husband Punk to defeat Becky Lynch & Seth Rollins at WWE Wrestlepalooza.
In a graphic posted by WWE on social media promoting the top-sellers list, Cena, Reigns, Rhodes, Punk, and Ripley were the five wrestlers featured. Cena — who has been on his retirement tour all year with city-specific merchandise released for some of the stops — is front and center.
Check out WWE Shop’s top-selling superstars of 2025! Is your favorite superstar on the list? #WWE
🛒: pic.twitter.com/Nd3bOlB8Sy
— WWEShop.com (@WWEShop) November 11, 2025
WWE Shop is run by sports merchandise company Fanatics. WWE and Fanatics have been partners since 2022, and the relationship has expanded into several different areas including podcasts and online casino games.
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Joseph Currier
Joseph Currier is the lead editor of F4WOnline.com, directing daily news coverage and writing articles on professional wrestling. He is a graduate of the University of Massachusetts, obtaining a journalism degree in 2016. Joseph joined F4W during his time at UMass and has now been writing about the industry for nearly a decade.
In addition to his work with F4W, Joseph has previously contributed to Sports Illustrated’s wrestling coverage. He lives in Massachusetts and is a diehard fan of the Boston sports teams and Liverpool Football Club.
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